TOKA NYC
Salon and Academy
TOKA, both a noun and a verb in Turkish, meaning that which connects or the act of connecting, in the abstract, as well as a tool for holding things together. That is the essence of the Toka Salon, connecting a collective of creative stylists where the sum of all its talents is greater than its parts.
Join Toka as a guest or as a team member, feel the connection and inspiration.
STYLE
Haircut from 150
Blow-dry from 65
Up-do from 200
Bridal Hair Trial from 250
Bridal Hair by consultation
Extensions by consultation
COLOR
Single Process Color from 145
Half Highlights from 200
Full Highlights from 275
Balayage from 250
Toner from 65
Corrective Color by consultation
TREATMENTS
Olaplex Treatment 50
Express Conditioning Treatment 45
Deep Conditioning Treatment 65 Milbon Treatment $95
Keratin Treatment from 350
Japanese Straightening from 600
MAKEUP & BROW
Makeup application from 150
Brow Threading from 100
Brow Wax / Tweeze 95
Microblading from 700
Microblading Touchup 100
Lash Lift 150
NAILS
Manicure from 50
Gel Manicure 100
Pedicure 100
Spa Pedicure 120
Gel Pedicure 130
Shellac removal 35
CANCELLATION POLICY
We value your time, and we hope you value ours, too. In the event you need to cancel your appointment, please notify us no later than 24 hours before your scheduled appointment to avoid a 100% cancellation fee of the service price.
Consultations are complimentary.
Prices vary by technician. Please inquire about pricing.
All sales are final, no refunds or exchanges.
Prices are subject to change and do not include sales tax and gratuity.
Adjustments to Haircuts or Chemical Services must be done within a week from the initial service.
Opening hours:
Tuesday - Friday 9am - 6pm
Saturday 9am - 5pm
Sunday & Monday Closed
601 Madison Avenue, floor 5&6, New York, NY 10022
/Between 57th and 58th Streets/
NYC Team
Nuri Yurt
Stylist / Colorist
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Nuri Yurt, the founder of Toka Salons, has been focused on hair since the age of twelve. The young apprentice with boundless energy has become a master of style whose imagination and individuality is expressed in each client’s experience at his salons. Leaving his native Istanbul for the U.S. in 1990, Nuri already had the concepts, elements and techniques of hair design well in hand. He opened his flagship Toka Salon in Washington, DC in 1997. Working with a varied clientele he has refined his distinctive approach to proportion, texture, color and form, moving beyond preconceptions and conventions to a style that suits who you are.
To his trained designer’s eye no detail is too small: not in the modern palette of his salons dramatically setting off the serene absence of color against the intense excitement of its presence, nor in his disciplined manner of understanding your objectives and visualizing outcomes to create the hair concept most attuned to create the hair concept most attuned to you.
From the abstract to the particular, bridging the fashion of the moment with a timeless sense of style is a hallmark of Nuri’s hair design. Whatever the combination of your distinctive features, and whether you’re in front of the camera or running the studio, meeting heads of state or being one, working the catwalk or chairing a business meeting, Nuri will find the connection between your particular way of being and your finished look.
Nuri’s signature is style.
John Kaygisiz
Stylist
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As a master stylist and managing partner at Toka's Madison Avenue location, John has been associated with Toka for two decades. John’s extensive international experience and training has been focused on both hair coloring and precision cutting. Dedicated to and energized by his craft, he stays current on trends, but treats every client to a personalized experience that fits their tastes, look and lifestyle. In John's vision, every client is a celebrity.
Mete Turkmen
Stylist / Colorist
Eiji Yamane
Stylist
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Born and raised in Fukuoka, Japan, Eiji Yamane found his saving grace in hairstyling after a tragic motorcycle accident nearly took his life. It was at that moment that he knew he had to redirect his adrenaline-seeking lifestyle and manifest it into a new passion.
Eiji’s initial introduction to hairstyling came from world-renowned Japanese hairstylist, Michiko Masue, with whom he studied day and night for four and a half years before relocating to the United States.
Upon arrival to the United States, Eiji did not know a word of English, until he met Sam Copell; Eiji trained with Copell for four years before leaving for New York City. It was in New York City that he was introduced to industry innovator, John Sahag, who immediately recognized Eiji’s innate skill set and took him under his wing.
Within three months at John Sahag Workshop, Eiji built his own clientele while mastering the Sahag Dry Hair Cut Technique – a unique discipline in which hair is not merely cut, but sculpted into shapes to frame and enhance the face itself. Soon after, he was given a management position and trusted to run the salon in Sahag’s absence. While working at John Sahag Workshop, Eiji grew his portfolio working with legendary photographers such as Irving Penn for the Issey Miyake campaign, and Richard Avedon, among others.
In the mid-nineties, Eiji opened his own salons in New York City. It was important to Eiji that the architecture and energy of his salons perfectly mimicked the creativity and energy of the Sahag dry cut.
Over the past of 12 years Eiji has traveled to Japan becoming a renowned Dry Cut Technique educator with a hairstylist following in the thousands.
Sylvia Vella
Stylist / Colorist
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A professional stylist for over 30 years, Sylvia uses hair as her canvas to convey her vision and impeccable attention to detail to her clients. She enjoys working with her clients to create a style individualized to their needs.
She trained in London upon finishing high school and continued with the industry’s top professionals such as Vidal Sassoon, Tony & Guy Advanced Academy and Sebastian & Goldwell color.
Truly passionate about her chosen career, Sylvia is constantly working to improve her skills through international training with elite educators.
“I love hair and feel incredibly blessed that I found a career that resonates with me perfectly.”
Yoshie Sakuma
Head Spa/Japanese Straightening Specialist
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Yoshie Sakuma began her stylist training in Tokyo in 1995.
She made the big move to New York City to work at Momotaro International Hair Salon in 2001. She held the title as a top stylist / colorist for 12 consecutive years. Then in 2013, the opportunity came to work with the renowned "Pierre Michel Salon", one of the top hair salons in NYC.
September 2023, another great opportunity came. Yoshie joined "Toka Salon", a luxurious beauty salon located in the heat of New York City.
In addition to her line of services: haircuts, coloring, highlights, balayage, hair extensions, head spas, Yoshie is an expert in Japanese Hair Straightening and Smoothing. She is an educator at Milbon Academy where she holds seminars and demonstrations for Milbon's hair straightening method (introduced in 1998) using their very own LISCIO System. These seminars are held in New York, Los Angeles and other major cities in the United States.
In 2019, Yoshie has partnered with Takara Belmont USA, a luxury salon equipment company to provide seminars as a Head Spa Specialist which can be translated as a facial for the scalp.
Yoshie’s skills, talent and great personality attracts a wide range of clientele all over the world.
Ludovic Audesson
Colorist
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Ludovic is a master hair colorist with over 25 years of experience, working in top salons all over the world including New York, Paris and Amsterdam.
Throughout his career , high profile and notable clients have followed him thanks to his unique ability to create custom looks with vivacious colors.
Ludovic’s Balayage technique works on both blondes and brunettes, creating very natural shades while respecting the quality of the hair; blondes are sun-kissed and brunettes have subtle shades gradients.
Anne Marie Beckham
Colorist
Kenjiro Maruyama
Stylist
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Stylist Kenjiro Maruyama trained in Japan for 12 years before studying under the late stylist-guru John Sahag, known for his legendary "dry cut" technique. As the name indicates, this type of cut is done with a client’s hair in its dry, natural state, without the typical shampoo and rinse. He is also a master in Japanese straightening and beautiful blow drys. Maruyama has practiced these techniques for the last 20 years.
Francesca Burzynski
Colorist
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As a young girl I always wanted to be a hairstylist. Following my dream, I studies cosmetology. Being a New Yorker all my life, I knew that Manhattan was the place to be…
25 years ago, I entered an apprentice program in a Manhattan salon, where I found my talent and love for hair color. I worked alongside other stylists for theater companies which was a great experience. Starting with three years of education, my co-workers on the floor prepared and encouraged me to be the colorist I am today.
Dario Arias
Colorist
Amparo Bernal
Colorist
Kimberly Correa
Stylist / Colorist
Connor John
Stylist / Colorist
Judy Pena
Stylist
Sevara
Stylist
Peter Emmand
Stylist
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Born in Moscow, Peter Emmand studied sculpture at the prestigious Moscow Academy of Fine Arts.
In 1989, Peter moved to the United States in search of further artistic outlets. Here he became an apprentice of famed hair guru Roger Thompson who took Peter under his wing, keeping a close look at his protégé.
Peter possesses and innate ability to accentuate his clients’ best features with the most precise haircuts. He believes that every client’s hair should reflect their personality and lifestyle – not current trends – and strongly discourages the clients to duplicate the style of celebrities. Peter stresses the importance of working with hair’s organic texture; his artistic vision and expert cutting techniques create natural, energetic & maintenance-free looks. “I want my clients to love their hair while accepting its natural spirit”, says Peter.
Lisa DeGiacomo
Colorist / Extensions Specialist
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Lisa is a colorist and color correction artist. She has also shared over 8 years working with L’Oreal Professionnel as an educator, teaching industry leaders the latest fashion and trends for hair.
Lisa specializes in Balayage highlighting, the art of hair painting that creates the sun-kissed brunettes to the beachy blondes seen on all red carpets today.
Her color correction skills allow her to create the most beautiful hair color that all clients want.
Ernie Swain
Stylist
Jiset Contreras
Stylist / Extensions Specialist
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Hairdresser and dry cut master Jiset is a stylist at Toka Madison. Trained by Eiji Yamane for over 15 years, she also travels the world to do her client’s hair oversees and to educate future stylists.
Jiset specializes in the dry cut technique and creates movements and shape to the hair at an individual level. Also specializing in certain types of extensions, she is here to serve your needs.
Sherly IP
Colorist
Thomas
Stylist
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Thomas’ 30 years on Madison Ave, 20 as the Director of Education at the John Sahag workshop, has afforded him the opportunity to elevate the art of cutting hair to the highest level of craftsmanship. His signature method, the Sahag Dry Cut Technique is a unique discipline which he has perfected. His philosophy combines precision accuracy with boundless creativity and imagination while sculpting hair into precision shapes to frame and enhance the face and hair itself. During a thorough consolation, a client’s contours and angles are studied and understood in order to suit each cut to the individuals personality, lifestyle, and professional career as any true artist would. Thomas’ technique assures that your hair falls beautifully into place with balanced proportion, thus allowing for incredible versatility. This humble artists’ inventiveness as he maneuvers his shears around a client’s head is mesmerizing. Known as a consummate perfectionist, watching Thomas carve out a precise and flattering hairstyle is a unique and moving experience that brings out a client’s inner beauty. Thomas is always moved and inspired by the reverence he experiences from his clients. Thomas is skilled in all hair textures and able to create looks that range from natural, modern, to sophisticated. His passion for the Sahag dry cut technique allows each woman, whether a client or celebrity, to say “I never felt better about myself.” Thomas has been featured and interviewed on numerous beauty and fashion programs, the television news, and magazines including Vogue, Elle, New York Magazine, New York Times, and Allure where he was listed on Allure’s A-List of New York City’s Top Hair Stylist. He has participated backstage and in the tents of NYC Fashion Week as well as appearing as a guest artist at over 100 industry events, conventions, and classrooms. His photoshoot credits include Katie Holmes, Brad Pitt, Sharon Stone, Bruce Springsteen, Eva Longoria, Keith Urban, Angelina Jolie, Mariah Carey, Katy Perry, and Aerosmith.
Linda Tam
Colorist
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Linda Tam is a hair coloring and coloring correction specialist. She also handles Japanese, Brazilian and Keratin hair straightening, root permanents and all kinds of hair extension.
She was educated and received her professional training in Hollywood, California. She began her career in Beverly Hills and later relocated to New York City.
With over 45 years of experience in the hair salon industry, Linda has worked for the two most prestigious salons – Rose Reti and the House of Revlon. She later opened her own 5,500 sq ft hair salon- “Linda Tam Salon” located on 5th Avenue and 54th Street for 22 years.
Some of her celebrity clients include Zsa Zsa and Eva Gabor, Jean Kennedy Smith, The Kennedy Sisters, Caroline Bassett, Gloria Vanderbilt and Christina Baranski.
She has been featured in many magazines and publications including Harpers Bazaar, Vogue, Vanity Fair, New York Times, New York Post, Gerry Frank’s Book as one of the top Hair Colorist in New York City. Her former salon even made the cover of Modern Salon magazine too!
Linda brings her years of service and expertise knowledge to the Toka Salon for all your hair coloring and coloring corrections needs.
Jennifer Chon
Stylist / Colorist
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30 years of experience in the Hair Shaping & Color arts.
Born in Taiwan grew up NYC, introduced, inspired and influenced by her Mom & NYC In the Fashion, Beauty, Hair Culture. Formally of the Bergdorf Goodman Salon
Lord & Tailor, and the Elizabeth Arden Salon Spa.
Expertise in Men & Women hair in the fields of Styling, Keratin Smoothing Treatment, Corrective Color.
Erdogan Celik
Stylist / Colorist
Joseph Meagher
Stylist
Marina Kulikov
Nails Specialist
Koray
Microblading Specialist / Makeup Artist
Manana Dzhanimanova
Brow Specialist
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Manana has established herself as one of the premier eyebrow specialists in New York City. She is a certified esthetician and has been working for over 30 years. Manana has worked in top luxury salons, including Frederic Fekkai for over 20 years, and has many loyal and high profile clients, including the one and only Beyoncé.
Featured in Elle, Allure, Refinery29, and more, Manana has built a reputation in the beauty industry for combining her inherit sense of beauty as an eyebrow artist with her precise approach to shaping brows. She is an expert at creating a full, natural looking brow, while sculpting the perfect eye-opening arch for a beautiful result.
Sona Sahakyan
General Manager
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Born and raised in a small village in Armenia, Sona holds a Master’s degree in Education and has worked in the international youth development field for many years.
In 2013, she moved to New York with her husband and embarked on a new and completely different career path – business. After a year of working as a guest services specialist in a hair salon in Brooklyn, she was invited to join Toka Madison Salon as a Floor Manager. Shortly after the salon expanded its team from 13 to 47 members in 2018, Sona took up the role of the General Manager.
Sona creates an atmosphere where the team provides an exemplary professional service in a more relaxed and people-centered manner. Her secret sauce to client satisfaction consists of happiness and harmony in her own team first.
Sona loves good food, reading, and exploring NYC with her husband on her electric scooter.